Numerous studies have shown that radio is an effective medium for product advertising. Radio is a popular medium for product advertising. People listen to it for entertainment. Advertisements for products and services can be heard in the intervals between programs.
This has been the norm in advertising for many years. However, radio is now almost obsoleted by the audio-visual medium of the TV and the Internet. This means that other marketing strategies are needed to maintain the benefits of audio advertising.
The benefits of music on websites became apparent in this period. Music on the Internet used to be only available as a downloadable format, such as mp3. Companies were able get a lot of traffic to their websites even though they hosted downloadable music. Everyone involved in Internet marketing understands that website traffic is a key factor in increasing product and service sales.
But, illegal music downloading has been a problem that has led to millions of dollars being lost by artists, musicians, and record companies.
Internet music streaming was then popular. Radio streaming, unlike the earlier, does not allow downloading of music files. Therefore, copyrights are protected for artists and record labels owners.
How can you do this? You can stream audio from your website in several ways. The first is to stream radio programs from your blog or site. Affiliate programs are free and allow you to stream radio content from your website.
What does this mean for you? Your site will now have audio content each time it visits. Even better is the fact that your site is automatically updated with new audio content every time you visit it.
In this instance, you would need to sign up with an Internet radio station. The link will be embedded on your website or blog.
You can also stream mp3s. You can do this by uploading your mp3files to a server and adding the links to the page. The browser opens a media player window when the link is clicked. It then plays the file. It is possible to also download the file, as it is in mp3 format. It is illegal to download music files without permission from the owner. If you plan to use this kind of streaming, ensure that you have the right permit.
Another way to add audio is to stream music via organizing playlists. Playlists can be downloaded as m3u files. However, they will not play offline music. This process can be complicated.
This is how it works.
1. Your mp3 and wma files can be saved to the server. If you are certain that the file is already on another server, and have the link to it, this step can be skipped. You should ensure that the link is either a.mp3 extension or a.wma extension.
2. Type the path to the file in your text editor. Add the http:// and file extension. Continue this process until all links to files are included in your playlist.
3. You can save the playlist by adding a.m3u extension.
4. Upload the m3u file to the directory that hosts the music files or to your server.
5. Open your HTML editor and insert the link to the M3U file. This allows you to set whether you want the playlist to automatically play when someone visits your site or if the visitor can control the playing of the music. You can also adjust the volume.
Once the code has been embedded in the html file, all songs in the playlist are buffered, streamed, and played as they appear on your website. The media player controls allow the user to skip ahead or back songs in a playlist that contains many songs.
This setup is easy for many website owners. This allows you to control the music played on your website. To increase product awareness, you can also play recordings.
To do this, you need to know HTML. If you are looking for the best way to increase your website’s traffic, then why not ask programmers to help? Audio on a website can increase sales.
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